Continuous Learning and Growth | ACER ESG
The Competitiveness of Sustainable Development
In line with the strategic development direction of the Company, the training policy for 2022 is to continue to refine the leadership and management capabilities of the Group at all levels. And we continue to promote ESG related training in order to strengthen the competitiveness of sustainable development. In 2022, leadership and management trainings were conducted at all management levels, with 25,011 employees trained worldwide in 2022, for a total of 92,273.5 training hours, with 6,821 employees trained and an average of 13.52 training hours per employee (exceeding the target of 13.5 hours). The average training cost per person is US$ 194.3. All training organized on the principles of work demand, gender equality, and equality of opportunity.
In response to the increasingly complex and uncertain business environment, we will strengthen the situational leadership skills of our executives and continue to strengthen the cultivation of organizational talent to lay the foundation for the ability of our succession team. The average number of training hours per employee is estimated to grow to at least 13.6 hours by 2023.
2022 Global Employee Training Performance
Total number of training hours
Total number of trainees
Average training duration
Acer Training Management Flow Chart
Define Training Policy
Define Training Objectives
Design training program
K-model effectiveness evaluation and performance tracking
2022 The Average Training Hours per Employees per year, by Gender and Employee Category
2022 Supervisor Training Camp (Learning Reflection Activity)
Project Management Training - Case Discussion
Emergency Personnel Training—Practical Test
Acer Training System
Highlight Training: "2022 e-Commerce Optimization and Operation Training Camp" (China Operation Headquarters)
The training is designed to strengthen the e-commerce knowledge of the China operation headquarters staff, develop core marketing skills, and familiarize them with the Company's products and basic marketing tools and techniques to increase profitability through efficient e-commerce services and sales methods.
Through training, all e-commerce employees in the consumer and commercial business units are required to attend 20 hours of training on e-commerce operations.
- E-commerce operations full chain of interpretation (2 hours)
- Platform Traffic Operation - SEO Explanation (2 hours)
- Platform Traffic Operation and Paid Promotion - Optimization Strategies for Jingjun Pass Placement (2 hours)
- Jingdong store all-dimensional internal skills to build and improve (2 hours)
- Customer service training (2 hours)
- Platform 2022 11.11 promotion operation whole process planning & interpretation (8 hours)
- Jingdong Digital Square computer category application training (2 hours)
During the training, the instructor explained the necessary e-commerce skills in the process of cooperation between Acer and Jingdong, especially the overall e-commerce marketing strategy, the latest marketing tools, the service model, the basic operation planning and rules of Jingdong stores, and let colleagues learn the search engine optimization (SEO) rules to enhance the operational effectiveness.
During the training process of e-commerce, the trainees have understood the essence of Acer's operation in cooperation with Jingdong. In the simulation project, students will be able to grasp the relevant e-commerce practices in more detail and improve the existing e-commerce operation management more precisely, laying down the key success factors for future operation.
- Training Satisfaction, Learning and Application
The training score is 4.5 (out of 5). The course participants generally believe that the non-business colleagues understand the needs of the front-end business colleagues more fully, and the business colleagues can better integrate e-commerce knowledge with the practice. It is therefore improve the Company's performance, and also significantly improve their personal e-commerce knowledge, ability, and experience.
- Benefiting from the knowledge and skills of e-commerce operations in this training,The China Operation reached a new high in e-commerce transactions during the 618 Shopping Festival in 2022, with annual channel-wide growth of more than 50%; and continued to maintain channel-wide growth of more than 10% and significantly outperformed the general market during the Double Eleven in 2022.
In the course of transforming Acer into a lifestyle brand company, the talent management becomes increasingly important issue for the company’s sustainable development. To fully maximize our human capital, the managers at all level in Acer have a 'systematic' view of developing, retaining, and working with our current talents and high potentials.
To fulfill the requirements, the managers in Acer are advised to use 9-Box Grid framework to do the XY chart analysis on both performance and potentials of our employees, with each box having its unique implication in development and career growth. In essence, it helps the managers to draw up the individual development plans, examine succession readiness, or identify flight risks.