Cookie Policy | Acer United States

Acer Inc., of 8/F, No. 88, Sec. 1, Xin Tai 5th Road, Xizhi, New Taipei City 221, and its group of companies around the world (including but not limited to its affiliated brands Gateway and Packard Bell, a list of which can be found at www.acer.com/privacy) (collectively, “Acer”, “our” or “we”) respect the privacy of our customers and online visitors. We hereby inform You as follows.

Cookies are small files, generally of letters and numbers, downloaded onto a device when users access the websites. They are widely used in order to make websites work, or for the website to work more efficiently. Cookies are created when a user's browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Cookies have several functions, including, among others, collecting information of and remembering users’ preferences, using shopping cart, and generally facilitating users’ use of the website.

We use cookies to perform certain functions, namely:

• facilitate your navigation on our website and the use of its features so as to providing you with a seamless experience;
• improve our website;
• provide you with more personalized features when surfing our website;
• deliver targeted advertising;
• collecting information about how you use our website in order to provide you with a better experience by measuring which areas of our website are of greatest interest to you or to remember you when you return to visit us.

These cookies are listed below:

These cookies are required in order for users to surf on our website and use its features, which include, inter alia, access to secure area without having to repeatedly log in and remembering your actions in each page during one session.

PLEASE NOTE: Without these cookies, we can guarantee neither the performance of our website nor the on-line security during your sessions.

These cookies allow us to remember the choices which users make on our website, e.g., user name, language and their preferences. With this information, we can provide more personalized features to our users when surfing our website.

Authentication
We use cookies to verify your account and determine when you’re logged in so we can make it easier for you to access the Acer Services and show you the appropriate experience and features. For example: We use cookies to keep you logged in as you navigate between Acer pages. Cookies also help us remember your browser so you do not have to keep logging into Acer and so you can more easily log into Acer via third-party apps and websites.

We use performance cookies, primarily Google Analytics 4 cookies and Microsoft Clarity cookies, to collect information about how users use our website. We collect information such as the part of the webpage clicked, number of webpages visited, length of time of each session, and error messages (if any) with the purpose of improving our website and providing users with a better experience. For more information on Google Analytics 4, please click here. For additional information on Microsoft Clarity, please click here.

If you would like more information about the privacy policy of the Google Analytics 4’s service, please click here. For Microsoft Clarity’s privacy policy, please click here.

It is important to note that we have configured Microsoft Clarity’s services. in such a way so as to avoid your identification by masking the IP address of any user browsing our website.

When you browse on our website, some of these cookies/pixels may be placed onto your computer and used by third parties with permission for advertising purposes. It occurs when the website you visit includes content displayed from a third party website or click the “share” button on our website, and your computer receives cookies from the third party.

These third parties include social media providers such as Facebook and YouTube, which provide services to both our users and us. These cookies enable the third parties to collect and store information such as user preferences and pages visited for advertising purposes or improvement of services.

Please note that we have no control over these cookies from third parties and we shall therefore not be liable in this respect. Please refer to these third party websites for their respective cookie policies.

META
Marketo Inc.
Youtube
TikTok

Our website furthermore makes use of Google Analytic 4’s enhanced conversion tracking ([GA4] Enhanced conversions in Google Analytics - Analytics Help and About conversion tracking - Google Ads Help), which may be used for remarketing purposes. Enhanced conversions enable us to cross-channel track your website behavior, for example by measuring how clicks on ads and free product listings lead to specific actions (such as sales or leads). If you have consented to the use of enhanced conversion tracking when visiting our website in the cookie banner, personal data, such as Google Client ID, may be collected and shared with Google.

Please, note that our website also makes use of the Google Ads service for remarketing purposes but, as already said above, we have no control over these cookies and we shall therefore not be liable in this respect. If you want to prevent such kind of cookies, please disable them at this link: https://www.google.com/settings/ads.

In addition, the personal data of users, in particular the navigation data, may be processed in order to observe the online behaviour of users in relation to products and services offered by Acer, even on different platforms and devices. The pursuit of this purpose will take place on the basis of users’ consent, given with the simplified manner characteristics of cookies and which is revocable pursuant to the applicable law. In particular, these processing activities will be carried out in joint controllership with Awin AG Eichhornstr. 3, 10785 Berlin, Germany. For more information on the processing of personal data by Awin, please refer to Awin’s extended privacy policy, which can be found at https://www.awin.com/privacy. Acer will keep the data relating to the processing in joint controllership only for the time strictly necessary for the pursuit of the aforementioned purposes and, in any case, no more than 36 months after collection. In any case, users can exercise their rights under the GDPR contacting both Acer and Awin.

Our website may use a pixel operated by Teads and/or a first party cookie, after obtaining your consent, in order to optimize our advertising campaigns. Teads tracking technology only collects information regarding the URL address, the types of device, browser and operating system information you currently use, your IP address.

For more information, feel free to read Teads privacy policy. Please also note that you have the right to access personal data Teads hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that Teads restrict, certain processing, by addressing your request at dpo@teads.com.

Our website may use a tag operated by Criteo, after obtaining your consent, in order to provide advertisements about goods and services likely to be of interest. Criteo's cookies and non-cookie technologies are used to collect information related to your browsing, such as IP addresses, device identifiers, or browsing events. Find out more about the type of data collected by Criteo.

For more information, feel free to read Criteo privacy policy. Please also note that you have the right to access personal data Criteo hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that Criteo restrict, certain processing, by addressing your request at dpo@criteo.com

You have the option to accept or adjust the categories of cookies you allow us to place on your browser through our Cookie Preference Center. You can modify these settings or withdraw your consent at any time by visiting our Cookie Preference Center. Your consent is valid for 12 months, after which you will be prompted to update your preferences.
If you want to disable one or more cookies used by our website, you may also express your choice through the third parties’ consent forms that you can find at the web addresses we are providing you with under this Cookie Policy.

In addition, please be informed that you may prevent cookies by changing your browser settings. If you consent to our use of cookies but later wish to opt out, you may delete the cookies which have been set and change your browser settings to block any further cookies. For more information about control of cookies, please visit

www.allaboutcookies.org
support.microsoft.com
support.mozilla.org
support.google.com
support.apple.com

which provide information on managing settings for major browser providers.

Turn off anonymous Google Analytics cookies: You can install Google Analytics browser “plug in” to prevent the website sending information about your visit to Google Analytics. For further information please visit:
https://tools.google.com/dlpage/gaoptout

PLEASE NOTE: As cookies are intended to enhance or enable the usability and processes of our website, preventing or deleting cookies may prevent our users from using the features on our website, or cause the website to perform differently in your browser from what it is designed to perform.

Acer informs that you can exercise, at any time and without any formalities the rights provided for by the applicable law, by sending an e-mail to the following e-mail address: privacy.officer@acer.com.