Acer announces its new Pan-Asia Pacific regional operation will encompass the operations of China, Taiwan and the Asia Pacific. Current Acer EMEA president, Oliver Ahrens, will embark on a new challenge as president of this new regional operation. He will hand over his responsibilities to Luca Rossi, current vice president of EMEA Product Business Unit, who will be appointed the new EMEA president of Acer. The organization changes and appointments will take effect on August 1st.
The organizational change of grouping China, Taiwan and Asia Pacific countries as one region is widely practiced in multinational companies. By doing so, Acer expects to improve the allocation and sharing of resources, enhance competitiveness and boost business performance in the region.
Oliver Ahrens is not new to Acer’s Asia operations; in 2009 he served as the president of Acer China, where he grew Acer’s market share and revenue in China by almost three fold. Ahrens’ significant contribution was well-recognized and subsequently promoted to senior corporate vice president in 2011. He returned to EMEA in 2012 as president to lead the operations.
Luca Rossi joined Acer in 2009 as regional director of Acer Europe. In 2011 he was appointed as division director for the Packard Bell brand business, and at the same time led EMEA’s consumer division as vice president. Rossi’s pre-Acer entrepreneurial experience and his proven management capabilities have led to his appointment to lead the EMEA operations. Rossi was born in 1972 in Milan.
Current president of the Asia Pacific operations and global senior vice president, Steve Lin, will retire at the end of September after serving more than 28 years at Acer.