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Acer Unveils New Visual Identity for its BYOC™ (Build Your Own Cloud) Brand
TAIPEI, TAIWAN (2014-05-15)

Acer today unveiled its new visual identity for BYOC™ (Build Your Own Cloud). As previously announced, and under the direction of the new Acer leadership team, Acer is transforming from a hardware company into a “hardware + software + services” company as it starts to embrace new opportunities in the cloud technology era.

This change is being accomplished through championing the foundation and spirit that the company was built on. Acer has always believed that sustainable success comes from balancing the interests of consumers, shareholders, business partners, employees and communities. And its mission has been to break down barriers between people and technology.

Acer has always been prepared to take an unconventional route and today’s introduction of the visual identity of its BYOC brand is another example of a ground breaking approach.

Acer Chairman Stan Shih said, “Acer is continuing its decades-long tradition of challenging convention by completely redefining the meaning of the cloud for consumers and businesses; it is therefore highly appropriate that the new, powerful and distinctive visualization of BYOC conveys this message.”

For consumers, BYOC is a differentiated solution which allows you to create a cloud that lives on your own device wherever you are, yet with ultimate privacy and security. This means that the storage capacity of your cloud can be as big as you want. With BYOC your digital life is synced wirelessly and simultaneously across your entire ecosystem of devices regardless of the network connection, operating system or brand of device. As part of BYOC, Acer is also introducing a suite of software products to help organize personal content, such as music, photos and files.

For businesses, BYOC is also truly breaking down barriers. Now any company, in any industry, can create a cloud-based solution with Acer’s open platform. By using BYOC, companies can build a multi-network, cross-platform, multi-device cloud without a significant investment in time and resources. Any company with an idea can build their own cloud for all connected devices in the new PC world and the Internet of Things (IoT). Simply put, better solutions get in the hands of end users faster.

In creating the new BYOC logo, it is important to convey the key message that this is Acer’s vehicle to leap over current technology and introduce a new era of cloud computing. To this end, Acer has been inspired by the ancient Chinese novel, Journey to the West, in which the character Sun WuKong travels on a cloud and uses it to cross thousands of miles in one leap. The stylized cloud of the BYOC logo represents more than technology, it symbolizes Acer’s heritage and desire to do things differently.

Cloud technology is a revolutionary concept, yet the industry has only begun to realize its capabilities. With BYOC, Acer is accelerating progress by putting the power of the cloud in the hands of all people. Combined with Acer’s powerful and intuitive products, BYOC creates a new ecosystem of “hardware + software + services” to break down barriers between people and technology and to enable everyone to stay a touch more connected anytime, anywhere.

On May 29th, Acer will be opening its BYOC experience center in Taoyuan, Taiwan to showcase new BYOC solutions.