Acer announced that it will expand its smartphone business with major partnerships in Asia and Europe, marking an important milestone for the company.
This month Acer will officially enter the South Korean smartphone market through a partnership with one of the country’s biggest telecommunication service providers, KT (Formerly Korea Telecom). The 2014 iF Design Award winning Acer Liquid Z5 smartphone will be the first model to be available in the market and will be followed by LTE and higher specification models. KT is a major player in South Korea’s telecommunication service industry with market share of 30% and 17 million subscribers.
Acer is also expanding its smartphone business in Europe through a partnership with T-Mobile that will encompass across multiple European countries. T-Mobile is one of world’s largest mobile phone service providers with approximately 140 million subscribers.
In late 2013 Acer announced a partnership with Thailand’s largest mobile phone service provider, Advanced Info Services (AIS), to offer the Acer Liquid Z3 smartphone with its AIS’ 3G Super Combo package at over 950 AIS dealers and 7,000 branches of 7-eleven convenience stores nationwide.
Since its launch in Thailand, 336,380 units (1) of the Liquid Z3 have been sold as of Q1 2014, making Acer the number 3 mobile phone vendor in the market. The Liquid Z3 has also been consistently recognized by Thai media for its excellent value and functionality with numerous accolades including the “BE.S.T 2013” award for “Best Value Smartphone” and 2013 CBiZ award.
1 Canalys Q1 2014 worldwide smartphone market report, which includes both own brand and ODM shipments.