Acer smartphones reached No. 3 in Thailand for Q1 2014 in sales quantity by shipping a record 336,380 units in total, according to data by Canalys(1).
S.T. Liew, president of Acer Smartphone Business Group said, “This result shows the strength of our brand and our commitment to a strategy that prioritizes on an excellent product experience, a 360-degree go-to-market execution, a best- in-class customer service, and most important of all, a focused local team in Thailand. With this strategy, we are confident to continuously propel our growth in Thailand and the region.”
Thailand is one of the major markets for Acer in Asia. Since 2013, Acer has partnered with Thailand’s largest mobile operator, Advanced Info Service (AIS), to offer the Liquid Z3 smartphone with AIS’ 3G Super Combo package at over 950 AIS dealers and 7,000 branches of 7-eleven convenience stores nationwide. 300,000 units of the Liquid Z3 have been shipped in the first quarter of this year.
“Acer is committed to developing and designing products that meet customers’ demands and lifestyle in terms of both hardware and software product design,” said Nitipat Praweenwongwuthi, associate director of marketing, Acer Thailand. “For smartphones and tablets, we place emphasis on product quality, qualified materials, and complete features at an affordable price.”
Acer smartphones have received numerous awards in recognition for innovative design in regards to user interface, industrial design, and good value for customers. In Thailand Acer smartphones were honored with the Cbiz Awards 2012 for the CloudMobile S500 and Best Value Smartphone Award from BE.S.T Awards (voted by mobile experts and visitors from three popular websites(2). Internationally, Acer smartphones earned the iF Product Design Award 2014 of Germany for the Liquid Z5 and Good Design Award 2013 of Japan for the Liquid Z3.
Acer smartphones are built with intuitive features and applications to help users stay connected and interact with others effortlessly:
Acer LiveScreen™ (3)- users can invite friends for instant group sharing of photo or screenshot for live interaction and sharing in real time. Friends can also push photos back or write notes in real-time for multi-way live sharing.
Acer SnapNote(3) - allows users to capture the projection screen from any angle and automatically convert to the correct aspect ratio, and share them in.pdf or .ppt files for direct and easy sharing.
AcerRAPID™ (3)- this design allows users to quickly launch the camera, take phone calls or launch their favorite app with the touch of a finger on the back of the smartphone.
Acer Quick Mode - four distinct profiles are built in for the needs of different user and age groups, including Basic Mode, Easy Senior Mode, Classic Mode, and Keypad Mode.
1 Canalys Q1 2014 worldwide smartphone market report, which includes both own brand and ODM shipments.
2 Three popular websites: www.blognone.com, www.droidsans.com, and www.mxphone.net.
3 Availability depending on model.