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Experiencing The Energy of Color
2017 COLOR STORY
Insight Into The Future
The global environment is in a constant state of flux, and we need to keep abreast of international issues such as science and technology, politics, economics and so on. By decoding the process, we find sequences of ideas behind each topic and can predict future trends.
Brainstorming & Brewing
By tracing trends, Acer keeps meeting the needs of consumers, and through the design and marketing brainstorming process, we are defining the aesthetic trends of 2017.
The Continuance of Trends
The difference between trends and events is that trends will evolve every year, so it's invaluable to track and find future insights.
The new generation of luxury is sophisticated and elegant, with high gloss and deep tones, bringing a premium feel and high quality.
Science and technology in the future are more intimate. It will converge with humanity for a softer feel. Technology will also become more personified by always giving assistance and becoming part of us.
Live broadcasts led to the prevalence of realism and the discovery of a new aesthetic called Industrial Modern Pop Art. This new era gives us a rustic charm with an air of pragmatism.
This trend captures natural hues, inspired by elements such as the newly unearthed raw ore, the wall of the ringworm moss.
2017s Top Color Definitions
The next generation of electronic devices will be lighter and thinner, and become a more stylish symbol for users. To match this we have screened out light colors such as Sakura Pink, Aqua Green, and our hero color because it’s most closely related to leisure fashion: Bijou Blue.
Sakura Pink with its soft, moist, young, elegant tone, is the most representative female color of 2017.
Aqua Green is clear as the ice; the mood conveys a fresh and composed image to users.
Bijou blue, commonly found in jewelry, is full of spirituality and brings out a unique, confident power.
Explore Color’s Possibilities
The goal is to explore colors in a variety of materials to create high quality visual effects accessible to everyone.