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Acer Introduces New Synergy Partner Program
Amsterdam (2013-09-24)

Acer will introduce its new Synergy Partner Program at an event for media and channel partners on 24-26 September at De Kromhouthal in Amsterdam. The updated program is designed to meet the business and technological needs of Acer’s channel partners and provide on-going support of how Acer and its partners can better work together. The program has been built to put partners first and support commercial success as they grow.

The Synergy Partner Program is a value driven channel program that takes a dependable approach of working jointly with partners. The100% indirect sales model makes Acer competitively unique, while its simplicity and efficiency allow partners to concentrate exclusively on their customers’ satisfaction. It ensures channel partners are always a focus and have the reliability of Acer’s commercial product portfolio.

“We’ve set out to ensure that we build strong partnerships with the channel and our approach with Synergy is to always put our partners first,” said Jakob Jersild Olsen, Vice President, Commercial Division, Acer EMEA. “We want to be easy to work with so we have designed a program that provides precisely what our partners need and gives them clear commitments on how we’ll support them in doing business.”

Key features of the program include realistic and achievable criteria to reward partners, support of Acer account managers and telesales teams, marketing programs to support business growth and product training programs. It also offers different partnership levels according to performance, experience and reference market segment – platinum, gold and silver.

Acer’s philosophy and commitment to the channel is a key element of Acer’s long-term growth strategy. 100% of all Acer commercial sales are via channel partners and cover every aspect of the commercial market from SOHOs to SMBs, medium enterprises to large corporations, public administration and the education sector.

Acer’s dedication and investment to the Synergy program has led to the creation of a lot of valuable solutions that all partners can utilise to help manage their business. The focus of the program is the simple structure that includes competitive and scalable product, sales and marketing modules - enabling growth as well as predictable and profitable compensation.

“The way businesses use and buy IT is changing so quickly that we need to work hand-in-hand with partners to meet those expectations and deliver a product portfolio that people want. This is all about being the best value proposition for the channel,” Jakob continued.