Acer announces the expansion of its Liquid smartphones into Japan. In partnership with major bookseller, BOOKOFF Corp. Ltd., the Acer Liquid Z200 smartphones will be sold in BOOKOFF stores starting January 28th. With this new entry, Acer has now expanded its smartphone presence into 54 markets worldwide.
BOOKOFF operates in more than 840 locations with nearly 1000 stores throughout Japan. With books as its primary business, BOOKOFF recently added smartphones to its portfolio and has chosen Acer to be its exclusive smartphone supplier.
With its entry into the Japanese smartphone market, Acer is also looking to be a part of the fast growing market for Mobile Virtual Network Operator (MVNO) services and SIM free smartphones in Japan. Regulations for mobile phone networks have recently been relaxed in the country and Japanese consumers may now shop for a device and mobile operator separately.
The Acer Liquid Z200 smartphone is designed for first-time feature phone users or second phone buyers on a budget, available in a variety of colors to accentuate users’ personalities. This 4-inch WVGA display entry smartphone with optional dual SIM comes with all the essential smart features plus immersive sound by DTS Studio Sound™ technology. The compact-sized Liquid Z200, running on Android 4.4 (KitKat) fits comfortably in one-hand usage and features an optional flip cover that lets users simply turn on their smartphone with a flip.