Acer, the number one provider of notebooks in Canada, today announced that it is an Official Partner of the Toronto Blue Jays and will support the team with a national marketing campaign throughout the 2014 season.
As the exclusive category partner for laptops and tablets, Acer will have its presence known with marketing programs and in-stadium promotions designed to ensure Toronto Blue Jays fans enjoy their favorite team while getting to know more about Acer.
“Acer is proud to be an Official Partner of the Toronto Blue Jays,” said Terry Tomecek, General Manager, Acer Canada. “Working with one of Canada’s most beloved sport franchises and promoting the Acer brand to baseball fans will reinforce our position as the leading provider of notebooks in Canada while giving us more interaction with our customers at Blue Jays games.”
“The Toronto Blue Jays are happy to partner with another category leader such as Acer,” added Stephen Brooks, Senior Vice President of Business Operations for the Toronto Blue Jays. “We look forward to helping Acer connect with our passionate fans at Rogers Centre, and through the Sportsnet game broadcasts.”
As an official partner, Acer will receive dominant branding throughout Rogers Centre including a double outfield wall position, digital signage, and an in-game feature. Blue Jays fans will have the opportunity to play for Acer products throughout the season by participating in social media based promotions.
In addition, Acer will be the exclusive sponsor of the Sportsnet Pitch Tracker in broadcast for the first half of the season.
Acer will also support Jays Care Foundation through the Home Run Scholars program during the season.
Acer is the No. 1 vendor in Canada for notebooks and the country’s No. 3 overall PC provider.(1) More information about Acer and its products in Canada can be found at www.acer.ca.
Established in 1976, Acer is an information and communication technology company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives. Acer's green supply chain delivers environmentally friendly PCs, displays, projectors, servers, tablets and smartphones — tools our customers need to explore beyond limits and experience more. Acer employs 7,400 people and ranks No. 4 for total PCs globally(1). Estimated revenues for 2013 reached US$12.03 billion.
Please visit www.acer.com for more information.
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- IDC 2013