Acer America and Paramount Pictures today announced a co-marketing partnership to promote Acer’s touch-optimized mobile product line and Paramount’s “Star Trek Into Darkness” film opening May 17, 2013. This highly anticipated film is the sequel to J.J. Abrams’ 2009 hit, which was acclaimed by critics and created a new generation of enthusiastic fans.
“Acer aspires to help consumers explore beyond limits with products that are progressive and futuristic, and ‘Star Trek Into Darkness’ is the perfect embodiment of those brand values,” said Hugues Gontier, senior director of marketing, Acer America. “We were inspired to embark on a major feature film campaign based on Star Trek’s rich and thoughtful storytelling, visual effects and exploration theme. ‘Star Trek Into Darkness’ provides us with an outstanding platform to communicate messages about Acer’s touch-optimized mobile product line, while also promoting the release of this highly anticipated movie.”
Starting today, Acer and Paramount will unveil a massive co-marketing campaign targeted at the United States, Canada, Mexico, Brazil, Columbia and Peru. The campaign will incorporate broadcast and online video, digital and print advertising, outdoor media, retail merchandising, social marketing, web and promotions. Mass media placements will begin today with more surprises related to this exciting campaign to be revealed in the coming months.
The campaign will cross-promote “Star Trek Into Darkness” along with several of Acer’s touch-optimized mobile products, including the innovative award-winning Aspire S7 Ultrabook, lightweight Iconia W5 tablet with keyboard dock, mainstream Aspire V5 notebook with touch, and a bold and innovative new notebook to be launched on May 3.
“We see synergy between Acer’s curious and progressive approach to product design with the film’s unparalleled exploration of new possibilities and unknown worlds,” said LeeAnne Stables, executive vice president for worldwide marketing partnerships for Paramount Pictures. “This fully integrated marketing campaign is an excellent opportunity to build excitement for ‘Star Trek Into Darkness’ while showcasing Acer’s unique mobile products.”
“Star Trek Into Darkness” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
Established in 1976, Acer is an information and communication technology company dedicated to the research, design, marketing, sale and support of innovative products that enhance people's lives. Acer's green supply chain delivers environmentally friendly PCs, displays, projectors, servers, tablets and smartphones — tools our customers need to explore beyond limits and experience more. Ranked No. 3 for notebooks globally (IDC 2012), Acer employs 8,000 people, and 2011 revenues reached US$14.7 billion. Please visit www.acer.com for more information.
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