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The DNA of Design
The Predator Gadgets product line utilizes a hexagonal geometric structure for its packaging. This approach synergies with Predator branding and further delivers in areas of consistency, sophistication and brand expression.
The hexagonal structure is sturdy and eye-catching due to its geometrically-inspired surface. The edges, with their stark contrast, almost demand attention.
An Unexpected Surprise
What might not be immediately obvious is that the package is not just a package. The interior packaging of the Predator Galea 500 can be used as a headset mount. This turns what is typically just excess material into an additional accessory.
Surround Yourself with Predator
Predator is a gateway, a stepping stone for gamers to exceed their own expectations on hardware that makes this possible. The packaging itself aligns perfectly with the “Conquer New Worlds” campaign approach while also bringing the artwork to life.