Brand Noise

Through the use of brand campaigns, social media, sponsorships and an esports tournament, the Predator brand is amplified to a much wider audience. Our go-to-market strategy, dedication to training and growing the boldest tribe of gamers via training rooms and tournaments have enabled Predator to dominate multiple key markets worldwide.

Brand Introduction

The Predator gaming brand has a full lineup of premium gaming devices designed for hardcore gamers by hardcore gamers. As a latecomer in an increasingly competitive industry, Predator differentiates itself through its branding, communication strategy, and ultimate product experience.

Brand Firsts

Predator has been first to market with many innovations. Novel metal fans with owl-wingtip inspired blades provide 29% more wind flow; the Predator 21X was the first laptop with an immersive curved screen; and the Triton 900 was the first fully convertible gaming laptop.

Predator
Red Dot Brand Award 2019

2019 Red Dot Brand Award

Predator is the first gaming brand to win a much coveted Red Dot Brand Award. Under the motto “In search of good design and creativity”, the Red Dot Award: Brands & Communication Design finds the best designed brands and creative projects from designers, agencies and companies around the globe.

Learn more >

How We Won
Our Innovation
Engaging with Gamers
Creating a Buzz
Creating an Ecosystem

How We Won

The distinctive Red Dot Brand Award is given for exceptionally well-designed brand communication. Predator won because of its combined values of brand vision, design, value and communication.

Our Innovation

The judges were particularly impressed with Predator’s full lineup of high-performance gaming devices with innovative technologies.

Engaging with Gamers

Predator’s Summon Your Strength campaign, reinforces the core belief that our gamers hold an indomitable inner power to transform themselves into their own champions.

Creating a Buzz

To strengthen, amplify and expand the Predator community, the brand has sponsored some of the world’s most popular and elite gaming events.

Creating an Ecosystem

Predator is committed to building elite gamers through: training platforms; university partnerships; movie and game partnerships; professional esport team sponsorship; and launching an own brand esports tournament.