In 2015, we flew around a world to gain a better understanding of people who purchased Acer products. During this, we came face to face with the needs of "creators."
Great tools are the key to unhindered creativity. Creators expect laptops to be minimalistic and quiet while keeping that elegant look. They also expect near-silent performance while the PC remains accurate and efficient.
Meeting the demands of creators: needed elements.
- Color Accuracy
- High Resolution Screen
- Smooth Video and Animation
- High Performance Processor
- Optimum Graphics Performance
- High Capacity Hard Drive and Memory
- Stable Thermal Performance
- Enhanced Thermal Air Flow Design
- Silent Operation
- Versatile Design
- Clean and Elegant
- Practical and Ergonomic
We take the users' desire for color accuracy and simplicity of style very seriously. This brand is aesthetically clean and simple. Its products are fine-tuned to stay silent even in high performance.
Neutral colors are like canvases - they perfectly complement each and every Creator. They can be boundless and infinite, yet blend in harmoniously with other colors.
The glowing, warm amber is derived from the most precious gifts from Earth and Mother Nature. This bright, warm hue is thought to symbolize and promote energy and confidence, inspiring creativity and leading the way to the soul of every Creator.
A Brand that Invites All Creators to Surpass Themselves