in Products in Support in Press

Green is not a colour,
it is a commitment.

Acer Australia. For a greener future.

ACROSS OUR PLANET ALARM BELLS ARE RINGING. OUR ENVIRONMENT IS AT BREAKING POINT.

Shockingly, over 3.4 million tonnes of plastics are used in Australia every year, with less than 10% being recycled or repurposed*. The impact that plastic waste has on our environment is devastating - most end up in landfill or our oceans, contributing to climate change, contaminating our soil, and negatively affecting our natural landscapes.

To shine a light on the devastating impact of plastic waste, Acer has teamed up with celebrated digital animation artist Andy Thomas to create a unique content series. Titled LIFE CYCLES, the series showcases what some of Australia’s most iconic, natural landmarks will look like in decades to come, if the plastic pandemic is ignored.

LIFE CYCLES GALLERY

A collection of works focused on the theme of life cycles. Birth, death and rebirth. All life eventually begins to suffer from entropy, to a point where its growth slows and decay consumes it. What is left is a re-arrangement of particles and base elements which seed the foundations for new life to re-emerge.

As humans, we are contributing to the decay of nature by producing waste and overconsumption of natural resources. In the same way we are taking elements from nature such as rubber and oil and rearranging them into plastics and hard waste items, causing untold damage to the environment.

LIFE CYCLES
The Blue Mountains (NSW)

LIFE CYCLES
Uluru National Park (NT)

LIFE CYCLES
The Twelve Apostles (VIC)

LIFE CYCLES
The Daintree Forest (QLD)

This series is a celebration of Acer’s commitment to a greener future and shines a light on an important environmental issue in a uniquely visual and innovative way.

Artist Andy Thomas has worked in collaboration with talented local photographers to create works within this theme through the lens of his home country, Australia. These iconic locations have been used to highlight the environmental impact our beautiful planet will face if we don’t make a change.

BEHIND THE SCENES

“If we all start making more sustainable decisions - from limiting our use of single-plastics to choosing products that are truly sustainably produced - we will be able to protect our environment, and its natural beauty and diversity for generations to come.” Andy Thomas

Over the last two decades Andy Thomas has developed an iconic visual language that is uniquely his own.

Inspired by the beauty of nature and extensive travel to some of the world’s most ancient rainforests, Andy fuses together images of flora and fauna into evolved abstract forms.

Intricately layered compositions of plants and animals make a strong statement of technology’s impact on planet earth and how advancements in society are affecting the natural systems of life.

All things you are. All at a galance, always a swipe away.

Andy uses our Aspire Vero to stay productive on the go when out in nature, managing his day-to-day business with a full suite of productivity applications in Windows 11.

Using ZBrush, a 3D sculpting software tool, the ConceptD 3 Ezel and stylus were the perfect solution for early concept sketching as the inspiration behind LIFE CYCLES developed.

The Acer Plastic Pandemic Report

New research released in the Acer Plastic Pandemic Report reveals that close to 11 million Australians (55%) are unaware of the severity of the plastic pandemic that we are facing. However, the good news is that people are keen to make positive changes: 96% of those surveyed are concerned about the impact that their individual plastic consumption has on the environment.

The report’s findings also indicate widespread confusion around plastics; nearly 60% of people surveyed said they don’t understand the difference between virgin (or primary) plastics and recycled plastics. However, a quarter (25%) of respondents said they are making a conscious effort to no longer purchase single use plastics, while 50% of those surveyed are actively looking for more sustainable substitutes where possible.

The Acer Plastic Pandemic Report highlights current consumer attitudes towards plastic consumption and demonstrates the need for greater education on the environmental issue.

The launch of the Aspire Vero is only the start for Acer. It represents the first of many sustainable product innovations, partnerships and initiatives to roll out in Australia and around the world.

E-WASTE

Turning the past
into our future

Our disposable society is producing more and more waste, especially electronic waste. Last year’s model phone, TV or computer becomes this year’s hazardous landfill.

Acer dreams of changing this landscape not just with upgradable product but also by utilising e-waste in production processes. Right now, in partnership with Harvey Norman and E-Cycle Solutions, Acer Australia is part of a program that is extracting over 3 million kilograms of reusable e-waste for input into finished goods each year.

SOME OF THE BIG NUMBERS
BEHIND OUR BIG COMMITMENT

Over 3,000 tonnes

The amount of reusable e-waste Acer Australia generates for input into finished goods each year.

269.5 tonnes

The amount of cardboard Acer Australia has recycled from 1 January 2021 to the end of October 2021.

7.76 tonnes

The amount of plastic waste recycled through the Acer Australia warehouse, supply chain logistics and commercial contracts from 1 January 2021 to the end of October 2021.

Reach 60% renewable energy by 2025 and

100%

renewable energy (RE100) by 2035

30%

PCR plastic content in core products by 2025

 

30%

80% carbon reduction by 2050

(Compared with the baseline year of 2009)

80%

80% of critical suppliers committed to RE100 by 2025

 

45%

Acer products are expected to consume 45% less energy by 2025

(Compared with the baseline year of 2016)

JUST THE BEGINNING

Together, we must all embrace a bold, new greener future. At Acer Australia, improving the environment is at the heart of every decision that we make. From the creation of a laptop with the highest level of green componentry in the world through to our Reduce, Reuse, Recycle work practices, everyone at Acer is dedicated to a greener, healthier future.

Share Acer’s Green Commitment on Social.

*2017-18 Australian plastics recycling survey - national report prepared for the Australian Government Department of the Environment and Energy.