in Products in Support in Press

ConceptD Logo Design

ConceptD Logo Design - overview - Large

The Definition of ConceptD

For Creators, concepts are intuitive and their meanings are to be further expanded and interpreted. Prototyping is a very significant process where creativity can flow. The name, ConceptD, is meant to echo with various aspects of design. The character "D" here represents multiple possibilities, such as design, determination, diligence and daring.

ConceptD Logo Design - KSP 1 - Large

Minimalism is King

Minimalist design is about presenting only the most essential elements of a design. It exhibits the designer's original ideas in many aspects, such as: contrast, spacing, layout, and color. The simplicity of minimalist designs makes it easy to incorporate into other styles harmoniously. It is classic, elegant, and always in fashion. It evolves as design preferences change, while remaining true to its core concepts.

ConceptD Logo Design - KSP 2 - Large

The Beginning of a Design

From the very beginning of the inception of the concept, its continuous refinement and finally to the last micro-adjustments towards perfection, the goal is always to design a logo that precisely captures the essence of the ConceptD brand—genuine, simple, and precise.

ConceptD Logo Design - KSP 3 - Large

Sources of Inspiration

According to Dieter Rams' 10 Principles of Good Design, a good design is an honest design that contains only the necessary elements and nothing more, because every detail in design has a purpose. In addition, Bauhaus designs used simple geometric elements to achieve bold, clean designs. This also echoes the design principles mentioned above.

ConceptD Logo Design - KSP 4 - Large

The Birth of an Idea

First, draw all the ideas down on paper, whether it be a sudden moment of inspiration, or a glimpse of a great outline. At this stage, the more ideas the better. It doesn't matter how crazy or illogical the ideas may seem. Any fun, interesting, or crazy idea can evolve into the perfect logo.

ConceptD Logo Design - KSP 5 - Large

Giving Life to Concepts

Digitize the rough drafts from the initial selections. At this stage, pay attention to the details and the visual implications of the font design, and think about how the design will look once color is added.

ConceptD Logo Design - KSP 6 - Large
ConceptD Logo Design - KSP 7 - Large

Fine-tuning the Details

Review and triple-check every detail. Make adjustments according to the corresponding relationship between the logo and the product model. For instance, to better distinguish the brand name from the product model, the space between the letters "t" and "D" must be reduced. Additionally, attention is also required on other details for the logo design to pass the pressure test, and conform to the molding restrictions.

ConceptD Logo Design - KSP 8 - Large

Logotype Anatomy and Structure

A sans-serif outline keeps only the essential structures and elements. Consistent line thickness and a well-aligned structure gives the design a precise look and feel. The character spacing eliminates awkward gaps to improve legibility. Look closer and you'll see precise angles and equal-length apertures in the lowercase "c" and "e". These elements help create a sense of harmony. Moreover, the logotype incorporates the Fibonacci sequence and Golden Ratio for a pleasing aesthetic.

ConceptD Logo Design - KSP 9 - Large