Roughly 1 in 10 people in the world today are gamers. They come in all shapes and sizes, so to speak, and they’re all unique in terms of characteristics and lifestyles. But they do have things in common.
We used a human-centered approach to innovation. It started with figuring out the needs of gamers, what technologies are required to respond to their needs and our business objectives.
Through a constantly diverging and converging process, we go from getting informed and inspired, to extrapolating to larger implications. This process leads to actionable strategies that can be expressed.
Synthesis & Insight
Smooth performance and stable connectivity are crucial for gamers.
Lag, even for a split second, is something gamers cannot tolerate, and can make all the difference between winning and losing.
Gamers want full control of every aspect of their gaming experience, from ergonomics to usability. They’ll readily adopt devices that allow them to achieve this end.
Gamers game to get an adrenaline rush and a dose of fun. But they also use it as a means to experience the world of fantasy, away from the mundane every day rituals of daily life.
Gamers like to keep themselves busy, even when they’re gaming. They like to setup their battle stations with multiple screens to display strategy guides, streaming videos, multiple chat windows and more. They might even play a game while they wait for another one to load.
Being part of a larger group of fellow gamers and the social interactions they offer are key reasons gamers play games. They seek the comradery of likeminded souls and the sense of belonging.
5 things you should know about gamers